The buyer relationship, in one place
Every buyer's history in BunnaLink — orders, contracts, invoices, communications, preferences. The whole context for a call is one click away.
Coffee export is a relationship business
Buyers who've worked with you for five years expect you to remember what grades they like, their preferred Incoterm, their internal QA requirements, who they authorize for purchasing decisions. Keeping that in your sales rep's head works until that sales rep goes on vacation or leaves the company. BunnaLink Clients makes the relationship history the system-of-record so institutional knowledge doesn't walk out the door with one person.
What you get
Unified buyer profile
Contacts, company details, contracts, orders, invoices, emails, meeting notes — all on one page. Sales prep goes from 'dig through six tools' to 'scroll one page.'
Preference tracking
Grade preferences, Incoterm, shipping line, payment terms, QA requirements baked into the buyer record. New sales rep ramps up in a day instead of a month.
Segmentation
Tag buyers by region, volume tier, specialty/commercial, custom sales-pipeline stages. Pull targeted lists for outbound campaigns, trade shows, or specific-grade promotions.
Communication log
Track emails, calls, and meeting notes per contact. Your next outreach doesn't start from zero — it starts from 'last month's conversation about the April shipment.'
Role-based visibility
Finance sees buyer payment history. Operations sees buyer delivery performance. Sales sees the relationship. Each role gets what they need, nothing they don't.
How it works
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01
Import or register buyers
CSV import from your existing list, or register new buyers one at a time via web or mobile. Each gets a unique record and profile.
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02
Activity auto-attaches
Every order, contract, invoice, and quote auto-links to the buyer profile. No manual bookkeeping. The profile builds itself as you do business.
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03
Log interactions
Sales team logs meaningful calls, meetings, and emails. Minutes from a trade-show booth visit. Post-shipment feedback. All timestamped and searchable.
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04
Segment and act
Filter buyers for campaign outreach, trade show invitations, targeted grade availability notifications. Your outreach is relevant instead of mass-blast spam.